12.12.2006 -
Social Media Challenges for B2B Organizations. A case study of a large manufacturer. Greger Berglund. Dr. Markus Nilsson. Supervisor: Dr. Philippe Rouchy. Master's Thesis in Business Administration, MBA programme. June 29, 2011
02.01.2013 -
20.02.2014 -
reeds begonnen aan de eerste baby stapjes en deze thesis bouwt noestig verder. Dit onderzoekt mikt er echt naar om de praktische kant van CM te bekijken door de ogen van beoefenaars. Het doel is om te onderzoeken hoe CM gedefinieerd wordt in de praktijk, waarom wordt het gebruikt, hoe kan content verpakt worden
Prämiert werden können alle am Institut für Handel, Absatz und Marketing verfassten Diplom- und Masterarbeiten mit einem expliziten B2B-Schwerpunkt, unabhängig davon, ob es sich um Grundlagen- oder Umsetzungsarbeiten handelt. ▫ Der „B2B-Marketing Thesis Award“ ist mit Euro 1.500,- dotiert und wird vom. Industrie
29.10.2017 -
Analyse des B2B-Marktes für Marketing Automation Systeme. Masterarbeit. Zur Erlangung des akademischen Grades eines Master of Science. Betriebswirtschaftslehre. Eingereicht von: Luise Beyer. Maurerstr. 29. 07749 Jena. Matr.-Nr.: 120368. Gutachter: Universitätsprofessor. Dr. Johannes Ruhland. Jena, den 30.09.
25.01.2018 -
The Impact of Customer Relationship Management (CRM) Technology on. Business-to-Business Customer Relationships. By. James Edward Richard. A thesis submitted to Victoria University of Wellington in fulfillment of the requirements for the degree of. Doctor of Philosophy in Marketing. Victoria University of Wellington.

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